La cadena de valor de destinos turísticos

Autores/as

Diana Cristina Rodríguez Moreno
Universidad Pedagógica y Tecnológica de Colombia
https://orcid.org/0000-0001-8848-2961
José Luis Cruz Vásquez
Universidad Pedagógica y Tecnológica de Colombia
https://orcid.org/0000-0002-5432-6909

Palabras clave:

Cadena de Valor, Destino Turístico, Competitividad, Actividades primarias, Actividades de apoyo, Tunja

Sinopsis

El objetivo es presentar un modelo de cadena de valor para el analisis de destinos turísticos, teniendo en cuenta las actividades de la cadena propuestas por Porter y la revisión de literatura sobre la cadena de valor para el sector del turismo; con la propuesta del modelo de cadena de valor para destinos turísticos, se hace analisis de la cadena de valor turística para la ciudad de Tunja – Boyacá.

Capítulos

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Biografía del autor/a

Diana Cristina Rodríguez Moreno, Universidad Pedagógica y Tecnológica de Colombia

Docente de la Facultad de Ciencias Económicas y Administrativas de la Universidad Pedagógica y Tecnológica de Colombia. Magister en Administración de la Universidad Nacional de Colombia. Administradora de Empresas de la Universidad Pedagógica y Tecnológica de Colombia.

José Luis Cruz Vásquez, Universidad Pedagógica y Tecnológica de Colombia

Docente de la Facultad de Ciencias Económicas y Administrativas de la Universidad Pedagógica y Tecnológica de Colombia. Magister en Economías de la Universidad Nacional de Colombia. Economista de la Universidad Nacional de Colombia.

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7 July 2023

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ISBN-13 (15)

978-­958‑660‑488-­8