Factores de éxito en la competitividad de destinos turísticos en Boyacá

Autores/as

Diana Cristina Rodríguez Moreno
Universidad Pedagógica y Tecnológica de Colombia
Patricia Fonseca Sánchez

Palabras clave:

Competitividad, Destinos turísticos, Factores de éxito, Boyacá, Delphi

Sinopsis

El sector turístico se ha convertido en fuente de desarrollo social y económico en comunidades de todo el planeta. Para el departamento de Boyacá, el turismo es un eje estratégico de desarrollo; este libro presenta Factores Críticos de Éxito para el Turismo en el departamento de Boyacá, determinados a través de revisión sistemática de literatura y priorizados mediante la consulta a expertos en turismo. Los factores de éxito priorizados para el turismo en Boyacá son el recurso humano, infraestructura vial, marketing de destino, políticas públicas, planificación del destino y sostenibilidad.

Capítulos

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Biografía del autor/a

Diana Cristina Rodríguez Moreno, Universidad Pedagógica y Tecnológica de Colombia

Docente Facultad de Ciencias Económicas y Administrativas de la Universidad Pedagógica y Tecnológica de Colombia. Magíster en Administración Universidad Nacional de Colombia. Administradora de Empresas Universidad Pedagógica y Tecnológica de Colombia.

Patricia Fonseca Sánchez

Especialista en Gerencia Integral de Proyectos de la Universidad Militar Nueva Granada. Administradora de Empresas de la Universidad Pedagógica y Tecnológica de Colombia.

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7 July 2023

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978-958-660-342-3